WORK.
National Basketball League (NBL)
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Grew NBL TikTok account from 100K to 300K+ followers, increasing following by 100k in under 3 months.
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Produced engaging photo and video content daily for NBL social media channels, posting across 5 different accounts.
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Introduced an influencer program (‘Pumped by Reebok’), seeking and engaging 50+ relevant content creators to attend games and share social content throughout the NBL season.
Swinburne University
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Increased Student Life Instagram following, doubling account followers organically from under 5K to 10K+.
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Oversaw social media content, paid social campaigns, website and EDM content.
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Supervised student content creator program, managing a group of 7-10 students per semester.
Freelance Work
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Created social media content strategy for clients, including small businesses, FMCG, agencies and public figures.
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Grew a client’s following organically from >2K to 70K+ IG, 52k+ Facebook, and launched TikTok to 6K+ with multiple 1M+ view posts.
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Created social content for Kraft Heinz ANZ that overdelivered against Engagement Rate and planned VCR (by up to 3X), with consistently strong metrics.
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Wrote UGC creators briefs and conceptualised paid social content for a variety of e-commerce brands with Blackboard Agency.
TESTIMONIALS.
KRAFT HEINZ ANZ
Tony, Creative Lead
"We engaged Madeline...to help strengthen our content, as well as our paid & organic social strategy at Kraft Heinz ANZ.
Mads is an expert in creative story-telling, with a social-first lens. She has a curated knowledge of cultural and digital trends.
She brought us a comprehensive content strategy that seamlessly blended with our broader Marketing priorities. The content she created overdelivered against Engagement Rate and planned VCR (by up to 3X), with consistently strong metrics.
She's easy to work with and fits well with creative team, is incredibly receptive to feedback and acumen to respond to a brief is reflective of someone who is well traversed in brand storytelling. "
Swinburne University
Giorgia, Marketing Manager
"Maddie was the Student Life Marketing & Comms creative lead, designing the most innovative and engaging social media content.
Through awesome content creation, her expert Meta advertising and a few of her pieces going viral, she has been instrumental in growing our Instagram account to over 10k followers (doubling our account following)…Without her, our department simply would not have run.
I'd recommend her to anyone looking for an outstanding content creator and to anyone looking to grow their social media accounts."
Blackboard Agency
Charles, Founder
"Working with Maddie has been an absolute game-changer for our agency. Her ability to craft high-converting, direct response copy especially for TikTok and UGC brands is next level.
She just gets it.
Maddie makes the process easy, efficient, and genuinely enjoyable. But most importantly, her copy performs. She knows how to write content that not only sounds good, but actually drives clicks & conversions. If you're looking for someone who delivers sharp copy without the stress, Maddie’s your go-to."
ABOUT ME.
Madeline is a Social Media & Content Specialist, amplifying brands through social strategy and creative storytelling.
I've worked across a variety of industries including FMCG, entertainment, education and sport, helping businesses develop a strong digital presence.
I have a wealth of experience in the social media and marketing space, from managing major social accounts and creating content, to copywriting, paid social campaigns, email marketing and more.
In 2024, I started offering my services in a freelance capacity to bring my skills to more businesses.
Interested in working together or just want to chat content?
Get in touch!