National Basketball League (NBL)
Social Media Coordinator (Emerging Platforms)
The task: Inherited a TikTok account sitting at 100K followers and was tasked with growing it on a platform that was still emerging for the league. I was tasked with growing the platform, while assisting with creative social strategies and community management across social accounts.
What I did: Built a platform-native, short-form content strategy specific to how sports content performs on TikTok, that could then be repurposed onto IG /FB Reels.
No paid boosting, just organic growth built around social-first content that actually resonates with audiences on that platform.
The result? 100K → 300K+ followers in under 12 months.
Alongside social media & content creation, I assisted the marketing team with influencer partnerships, working with relevant influencers/content creators to host them at games and create social content.
This lead to the creation and sponsorship of the 'Pumped by Reebok' court-side seats in NBL24 and beyond.
